What is a Naming Agency?

The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it covers the broad strokes / general type of thinking involved. You can check it out here if you like:

brand names

brand names

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Every Domain Name is Equally Unique

There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names.

To a computer, every domain name is equally unique.

To a human, the significance of domain names is not as simple and easy. There are many aspects to consider, including psychological and legal factors.

We will return to this topic in the future. At this moment, we would simply like to point out that domains play a crucial role in human-computer interaction.

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