The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it covers the broad strokes / general type of thinking involved. You can check it out here if you like:
There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names.
We have started a new blog focused on domain names for branding and also for other purposes. If you’d like to check out our first blog post, look here: „Dot Com Domain Names are Almost All Brands“.
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Tagged brand, branding, brands, com, confer, domain name, domain names, dot com, name, names, naming, online brand, online branding, online brands, TLD, TLDs, top level domain, top level domains