Author Archives: nmw
What is a Naming Agency?
The New York Times had a Weekend Magazine article about naming agencies (and naming agents) a while back — it is mostly about how people find names that can be trademarked, but the article is nonetheless useful insofar as it … Continue reading → Continue reading
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Every Domain Name is Equally Unique
There are many factors to consider when choosing a brand name, yet one of the most widely repeated fallacies is that online brands need to be identical to dot com domain names. To a computer, every domain name is equally … Continue reading → Continue reading
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